Having worked closely with NHS Blood and Transplant (NHSBT) for a number of years, Mobas has been appointed to refresh its brand guidelines.
“The NHSBT brand has evolved over time and it’s important that the guidelines remain relevant and up to date,” commented Greg Bryant, Creative at Mobas. “With the brand being so widely used across many locations and applications it’s essential that the team have clear rulings around its application."
Neil Phillips, Head of Brand Communications at NHSBT, said: “We recognised the need to update our existing guidelines to maintain their consistent use and, having worked with Mobas over many years, have confidence that the team understands our needs and will deliver the project quickly and accurately."