Mobas continues to invest in quality insight offering

Recognised as a Market Research Society Company Partner for 2024

Insight-driven brand and business solutions are at the heart of the Mobas offering and the importance of rigorous research is recognised in the agency continuing its relationship with the Market Research Society into 2024.

Since 2021, Mobas has been recognised as a Market Research Society Company Partner, with our Insight and Analytics Manager, Ruth Gosling, a Certified Member of the Market Research Society (CMRS) and our Brand and Insight Strategist, Dr Matthew Higgs, a Member (MMRS).

Company Partner status is an industry-recognised standard and is awarded to insight teams which have been through a rigorous assessment process carried out by industry experts.

For clients it means that:

• Our team follow a strict Code of Conduct, ensuring that we deliver high-quality, ethical and robust research and insight
• We keep up to date on the latest trends, techniques and tools for market research, enabling us to deliver best-in-class solutions for our clients
• We can deliver at scale and to meet any requirement by drawing on partners carefully selected from the MRS network, ensuring quality at all stages of the insight process

Director of Strategy Shelby Haslam comments: “Choosing a recognised MRS Partner to deliver your insight needs means you can have confidence that your project will be delivered to a high standard, by an experienced team, using the best approach for you.

“We work with clients with all levels of experience – those who have vast experience in conducting research, and those who are seeking deeper market or customer insight for the first time.”

Shelby continues, “As research specialists within a brand strategy and marketing agency, we have expertise in delivering standalone research projects, but critically we’re experienced in creating the kind of actionable insight that’s so powerful for brand and leadership teams. Taking the guesswork out of decision-making and bringing the voice of the customer into planning is delivering great benefit for our clients. Our continued membership of the Market Research Society is a sign of our commitment to high-quality actionable insight.”

For an informal conversation on how insight might support your business objectives please email shelby.haslam@mobas.com.