Following a competitive pitching process, Cambridge-based Brand Transformation Agency, Mobas is delighted to reveal it has been appointed by Cromer Town Council and Cromer Chamber of Business to lead on a destination marketing campaign to encourage year-round visitors to Cromer.
Predominantly a social media campaign across Facebook, Twitter and Instagram, and supported by PR activity, the six month campaign is due to launch at the beginning of July and will run with an overarching theme: ‘Cromer, it only begins with sea.’ The campaign will be targeted at an array of audience demographics including families, keen walkers, dog owners, young couples and groups.
Amanda Bunn, PR Account Director at Mobas says: ‘‘We are delighted to have been appointed by Cromer Town Council and Cromer Chamber of Business. Despite the campaign launching soon, we have already made positive leeway with local businesses and councillors by hosting a workshop to showcase our idea and get an insight into why residents think people should choose to visit the traditional seaside town. This campaign is a real opportunity for Mobas to demonstrate its tourism expertise and make an impact for the popular North Norfolk town.”
Councillor Gary Dickenson who is also the President of the Cromer Chamber of Business comments: ‘‘Mobas has offered a diverse and forward-thinking approach which we believe will mould and maintain optimistic opinions of the area that it is a place to visit all year round. The team have already demonstrated a good understanding of the area and we are very confident their campaign will make a positive impact on visitor numbers over the autumn and winter months.”’
Cromer is a favourite for families looking for a more traditional seaside holiday or visit. The town has an abundance for visitors to do including sandy beaches, independent shops, a pier, local food and produce, museums, surfing and wonderful walking along the Norfolk Coastal Path, making it a great location to visit all year round.