The primary aim of the Making the Difference campaign is to engage young people in chemistry and spark an interest in the chemical sciences for life. The creative campaign produced demonstrates that chemistry is an exciting, impactful, and diverse career option to pursue. All assets have been created to target young people (12-18 year olds) at the point where they have a chance to refine their studies and potentially drop chemistry as a subject. The aim is to inspire teenagers and broaden their horizons regardless of gender, race, religion, or socio-economic background
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