Robin Bryant and Peter Chaloner, Joint Managing Directors, discuss how brand strategy transformation is now at the forefront of Mobas' service offering.
In response to the belief that the traditional agency model is broken, we have decided to put brand strategy transformation at the forefront of our service offering and have repositioned as The Brand Transformation Agency.
What does it mean for our clients in today’s challenging and competitive world? Sharper reflections of an increasingly sophisticated market.
Savvy marketers need more from their agencies and it’s time for the industry to be reinvented. Client companies can get websites and brochures at a fraction of the cost of years gone by, which leaves many of them questioning the value of their traditional agency relationships. However, we still have a vital role to play in terms of empowering our clients to think big, redraw their business objectives and deliver brands and campaigns that lead the business forward.
Our partnerships will challenge the status quo, be hyper-aware of marketing trends and focus on tangible business results rather than the creation of marketing materials. Successful transformations – of brands and business challenges – are what characterise our current client relationships within Mobas.
Leaders and marketers at growth businesses cannot afford to tread water, and the clients we attract have a real imperative to make things happen. Our strategic and insight driven approach runs deep and encompasses everything from defining a brand and competitor landscape to advising on the business structure needed to deliver success. We use it to sharpen our communication tools – across digital, PR, social media and much more – to ensure we deliver effective campaigns and accelerate growth.
To ensure delivery for clients, we have recently bolstered our team across all departments. New appointments include Shelby Haslam as Head of Strategy, PR Account Director Amanda Bunn and Dale Haste, in his new role as Creativity Director, to offer added value creative advice and direction for our clients. We also have plans to introduce a number of new channels of expertise throughout 2018 to meet the evolving marketing landscape.