Sarah Coates

Sarah joined Mobas in March 2023 and is new to agency life. In the past 25 years, Sarah has worked client-side as a marketing and communications professional developing high-impact strategies within a range of environments, including non-profit, start-up and corporate organisations. She is passionate about putting the customer first and tailoring marketing and brand strategies to deliver business results.

Having worked in a range of senior positions at Cambridge University Press, Woof&Brew and Haworth, Sarah has led marketing teams, developed brand and marketing strategies, and helped companies grow. More recently Sarah was Head of Marketing at MAP Patient Access in the life sciences sector, completing a rebrand, improving client retention, and developing and delivering a marketing strategy.

Her experience spans B2B, B2C, product and brand marketing. Sarah has strong commercial acumen having worked in project management, sales, marketing and in leadership teams at start-up and scaling businesses. She enjoys understanding what makes a business unique and translating that into a marketing strategy that drives sustainable business growth.