Team
Matt Higgs
Brand and Insight Strategist
Matt is a strategic and mixed-method researcher with over 15 years’ consultative experience of developing tailor-made research programmes and strategic insight to help formulate brand communications strategy, reposition brands and redefine portfolio strategies.
He has gained extensive sector experience with FMCG (e.g. alcohol, retail, confectionery) and healthcare (e.g. medical devices, OTC and Rx medicines) clients, with global experience, mainly working in North American, European and Asian territories.
Over three decades Matt has worked client-side with Diageo, spent 8 years in academia completing a PhD about the role of alcohol at university, and gained over 10 years’ experience agency-side, with both small and large (i.e. McCann, Millward Brown) companies.
