Professional services marketing agency for law firms, consultancies and advisers
Increasing market share for dynamic professional services firms
Who we are
Marketing expertise built around professional services audiences
How professional services buyers choose a firm
Different professional services sectors face different audience needs, decision-making processes and commercial challenges. At Mobas, we tailor our approach around your market, your clients and the pressures shaping your firm, helping you communicate more clearly and create marketing that supports growth.
Law firm marketing: trust before the first conversation
For law firms, this means understanding the importance of trust, reputation, clarity and confidence. Legal audiences often need reassurance, specialist expertise and a clear reason to choose one firm over another, so marketing needs to make complex services easy to understand while protecting credibility.
Accountancy firm marketing: value beyond compliance
For accountancy firms and advisory businesses, the challenge is often about demonstrating value beyond compliance. Clients may be looking for technical accuracy, commercial insight, long-term support and confidence in the advice they receive, so messaging needs to show both expertise and practical business understanding.
Consultancy marketing: long, considered buying journeys
For consultancies, marketing often needs to support longer buying journeys, multiple stakeholders and more complex propositions. Audiences may be looking for evidence of specialist knowledge, sector understanding and measurable impact, so it is important to communicate not just what you do, but why it matters.
Strategy, brand and digital marketing for professional services
Across all professional services sectors, we can support strategy, brand, digital and communications. This includes marketing strategy, brand positioning, proposition development, website design and development, SEO and content strategy, PPC and paid media, copywriting and thought leadership, social media content, email marketing and lead nurturing, campaign planning, internal communications, employer brand activity, analytics, reporting and performance improvement.
Working in the way that best supports your team
We can work as your strategic marketing partner, support your in-house team or deliver specific projects when you need specialist expertise.
Professional services work
Explore how we help professional services firms turn expertise, reputation and client understanding into stronger brands, clearer digital experiences and more effective campaigns that support business growth.
Professional services clients
Partnering with businesses to establish their purpose, determine their drive and enable their progression.
Anything else you’d like to know?
We understand you might be looking for answers to some unanswered questions so we’ve compiled a list of frequently asked questions to help get you started.
What is a professional services marketing agency?
A professional services marketing agency helps firms that sell expertise, such as law practices, accountancy firms and consultancies, become the obvious choice for the clients they want. Mobas does this from Cambridge with research, brand strategy, website design, SEO, content, paid media and campaigns.
How can marketing help professional services firms grow?
By making your expertise easy to find, easy to understand and easy to trust before anyone picks up the phone. In practice that means a clearer proposition, a better website, thought leadership that shows judgement, stronger search and AI visibility, and campaigns aimed at the clients you want.
Do you provide SEO for professional services firms?
Yes. We improve SEO for professional services firms through keyword research, site structure, service page optimisation, technical fixes and content planning, and we now include visibility in AI Overviews and AI assistants as standard.
Can you help with law firm marketing?
Yes. We support law firms with brand strategy, website design, legal content, SEO, campaigns and digital marketing, and we understand what SRA rules mean for what you can say. Our law firm work includes Taylor Vinters, Tees Law, Excello Law and Pinney Talfourd.
Do you work with accountancy firms?
Yes. We work with accountancy and advisory firms on brand positioning, website content, SEO, thought leadership and campaigns across audit, tax, corporate finance and advisory. Our accountancy work includes PEM.
Can you support consultancy marketing?
Yes. We help consultancies such as Plenitude sharpen their proposition, explain specialist expertise and support longer B2B sales cycles with brand strategy, content, lead generation, website improvements and sales enablement.
How do I choose a professional services marketing agency?
Look for sector work with outcomes attached, research before creative, experience of working with partners, breadth of service, reporting that reaches enquiry quality, and familiarity with your professional rules. Then ask to speak to a current client in your sector.
How much does professional services marketing cost?
It depends on what needs to change. Brand strategy, a website build and an ongoing SEO and content retainer are priced separately, and each budget is agreed against the enquiries or repositioning it has to deliver. We give indicative ranges on a first call.
What should a professional services website include?
Clear service and sector pages, the people a client will work with, case studies with outcomes, thought leadership, clear calls to action and content structured so that search engines and AI assistants can find and quote it.
How do you measure professional services marketing performance?
By enquiry volume and quality, conversion rates, search and AI visibility, content engagement and paid media results, with each enquiry traced back to the activity that produced it. The test is whether you are attracting the right clients, not just more visitors.
Ready to chat? We can help.
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
Awards & accreditations
We’re proud to be recognised not just for the results we deliver, but for the way we communicate them. Our marketing excellence has earned industry-wide recognition, reinforcing the strength of our brand and the impact of our campaigns.
