Research and insight agency

If you’re looking to launch a new product, service, brand or business, a crucial step before jumping into a market feet-first is not just to understand it, but to recognise the risks and opportunities that the future will bring.

We immerse ourselves in each sector, analysing internal data, reviewing market trends, and conducting research amongst target audiences, working with you to identify key opportunities for growth.

Our range of research techniques to support you at this stage of the journey includes:
•    Analysis of business performance data
•    Desk research, competitor analysis and category trends data
•    Usage and attitudes surveys
•    Customer and market segmentation
•    Focus groups and depth interviews

In order to create a successful brand that will stand the test of time, it’s crucial to have a clear understanding of the perceptions, needs and expectations of your target audiences, both internal and external.

That’s why research and insight forms a vital part of Mobas’ strategic projects. It brings the voice of your staff, customers and prospects directly into the brand development process. 

Depending on your key business challenges, we offer:
•    Qualitative techniques, including focus groups, depth interviews and live customer observations to provide deep insights into why people feel and think the way they do.
•    Quantitative techniques, including online, telephone and in-person surveys to provide robust measurement of attitudes and behaviours.

We deliver robust insight to ensure that campaigns resonate with the target audience and deliver the intended messages and behaviours. Working closely with our creative team and clients, our research and insight team ensures that the customer voice is at the heart of the creative development process.

Research supports campaign delivery in several ways:
•    Insight generation / co-creation sessions with the target audience to inform and guide the creative development process
•    Testing of early-stage campaign ideas prior to full development
•    Testing of near-final campaign stimulus to understand areas of optimisation
•    Pre- / post-campaign launch research to measure campaign cut-through and impact 

A critical challenge for the success of a new campaign, business initiative, brand or product launch is to ensure that your internal team has a high level of engagement with, and understanding of, its goals and ambitions.

Using our internal engagement benchmarking tool will enable you to understand levels of engagement, pinpointing strengths, weaknesses and areas of misunderstanding. As well as doing this at an overall level, we can identify any differences across teams / regions – particularly valuable in larger organisations – in order to deploy targeted communications plans to drive improvements in understanding and engagement.

The world’s most successful brands are customer-centric. Conducting regular research ensures that you keep up to date on the pace of change, to understand and deliver on your customers’ needs, resulting in increased satisfaction, loyalty and revenue.

At Mobas, we have a wealth of experience in supporting our clients to get closer to their customers. Some of the main tools and techniques we use include:
•    Mining existing customer data 
•    Conducting customer research using a range of qualitative and quantitative techniques
•    Mystery shopping across all relevant touchpoints (e.g. online, in store or branch, telephone)
•    UX research and testing (website and app)

As marketing budgets are under increased scrutiny, it’s more important than ever to use data and insight to demonstrate the impact of marketing activity. Research can provide an in-depth understanding of what worked, how, and why, guiding decisions about future activity. This supports continued growth and saves money over the long term.

The key techniques we offer to measure impact are:
•    Pre- / post-campaign launch surveys to measure impact on awareness, behaviours and attitudes.
•    Creation of bespoke data dashboards, combining real-time data on web performance, business performance, campaign performance and customer research, to provide a clear picture of impact.

Enhancing your in-house insight capabilities without adding to your ongoing overheads or head count is a challenge. Mobas’ team of research and insight specialists can join a client team on a part-time basis, driving change from the inside.

Whether a specific insight business initiative needs additional insight support, or market insight is required on a regular basis, our team members embed themselves fully to support you in achieving your business objectives.

Mobas is a Market Research Society Company Partner. Ruth Gosling, Insight & Analytics Manager, has also been recognised as a Certified Member of the MRS.

Commenting on the accreditation, Ruth says 'We are delighted to be a part of the MRS, cementing our commitment to deliver high-quality data and insight to our clients.'

Company Partner Accreditation is the mark of research excellence. It demonstrates Mobas' commitment to quality research and insight as well as ensuring the Mobas team is compliant, upskilled and competitive, offering the very highest levels of research support to our clients.