Web Design Agency Cambridge

We deliver various websites and applications, ranging from results-focused campaign sites and e-commerce solutions to large-scale websites for SMEs, corporations, and academic institutions. If you are looking for an established web design agency partner, we have the experience and in-house expertise to make your new website project a success.

Our audience-first approach to scoping, web design, technical know-how and robust development processes generates transformative results for our clients. Our websites are crafted to deliver powerful brand stories that drive traffic and improve conversion rates.

With the ever-changing world of digital, we pay close attention to advancements in technology and digital trends. Whether you’re looking for a bespoke website, app, e-commerce system or a hybrid of the above, we can advise you on the best technological solution to fulfill your brief.

Websites in Drupal, a high-quality enterprise content management system (CMS), or HubSpot for smaller projects. We also use tools and technologies such as PHP, SASS, HTML5, JavaScript, Gulp, Jenkins, Drupal, Netlify, WordPress, Shopify and various other technologies to deliver all types of websites.

Greene King Pub Partners website mock-ups

Saffron Walden Building Society web design mock-ups

Compare The Marketing Recruitment Website Mock-up

Royal Society of Chemistry Change Makers website mock-ups

Strategy first approach

We firmly believe that the success of every web project relies on a solid strategy. All our web design work is underpinned by strategic foundations. We put the user (your customers) front and centre of your website’s strategy. We create detailed personas of your audience to define their needs, which inform the scope for information architecture, features and content.

Our scoping process includes a series of workshops facilitated by our experienced team of digital strategists, who’ll work with you to define a project specification that will deliver and exceed your project objectives.

OUR CRAFT, EXPLAINED

Strategy first

Setting objectives for success

We’ll take a deep dive into the role of your website within your organisation. We seek to understand what success looks like, and how it’s measured, to ensure we’re all working toward the same common goals and KPIs.

Understanding audiences and their needs

Knowing what makes your customers tick is one of our essential ingredients. Having a comprehensive understanding of your audiences and their needs helps shape and inform the content and the design. We’ll agree on the value and volume of each audience to help us understand how to weigh our communications for each audience type.

Identify user tasks and customer journeys

Aesthetics and brand are important, but user experience and great content delivers conversions. By understanding your audience's needs (what they’re looking for), we map out key user journeys to influence how users navigate and travel through your digital asset. Every piece of content should be signposted to the next user action, whether that’s more content on a similar topic, or a call-to-action to enquire or complete a specific task.

Planning information architecture (IA)

Behind every great website is a well-organised IA, so that users know where they are, what they’ve found, what else they can discover and what to expect. And all of that is in line with best practice standards for creating, storing, accessing and presenting information. Using the insight gained from audience profiles, user task and journeys, we ensure that all of your digital content is organised effectively into a well-informed and logically planned sitemap.

Stakeholder research

With Mobas as their brand strategy agency, our clients get a true visibility of how their brand, product or service is viewed from the outside. To deliver this, we investigate their customers, staff and other key stakeholder groups to shape and form this understanding and develop the strategy.

We’ve been working with Drupal for over a decade. Drupal is arguably the best, most scalable, and most secure open-source CMS on the market. We have an arsenal of tested and trusted modules that enable us to design and build a broad range of projects from small to large-scale e-commerce platforms.

We like Drupal because of its ethos of being upwardly compatible which means the underlying technology of your website will never go out of date.

We also offer Drupal migration and version update solutions.

We love HubSpot because it has so many brilliant lead generation and marketing automation possibilities. It’s the perfect all-in-one system for improving customer interaction.

Whether you opt for the free or licensed version of HubSpot CMS, you’ll benefit from the strategy and scoping expertise that you expect from Mobas. Our expert team will also guide you through the CMS platform and the various integrations available when choosing HubSpot, such as HubSpot CRM, Sales, Operations and Marketing Platform to deliver highly effective digital experiences for your customers.